Why You Should Ditch Instant Coffee and Convert to Freshly Roasted

freshly roasted coffee

There’s a world of difference between eating food cooked from fresh groceries and a microwaved frozen ready meal. Why settle when you can eat the good stuff?

We feel the same way about coffee. Once you go Redber, you never go back. Ultimately, we want to see people stepping away from instant coffee and moving on to the freshly roasted stuff!

Around 70% of Americans drink freshly roasted filter or drip coffee. In the UK, only 7% of the population do.

Trying something new can be scary, but that’s a pretty persuasive statistic. We believe that as long as you are getting good quality coffee, you are doing it right. Why not see why the Americans are such fans of freshly roasted coffee?

What’s wrong with instant coffee?

So, if it’s best to buy groceries fresh, why not coffee? The process of making instant coffee is very heavy duty, as producers need to ensure that it become soluble. This removes a lot of the flavour found in the original coffee beans.

In terms of taste, instant coffee tends to lack mouthfeel and many of the exciting tasting notes that you would find in varying single origin coffees. Instant coffee is also often made from lower quality beans to lower the cost of manufacturing. Once the coffee beans have gone through processing, it all tastes the same anyway.

You can also argue that it takes all of the fun out of coffee brewing. There are so many brewing methods to choose from with fresh coffee – and the process of finding your favourite way to make it is all part of the fun.

Getting Started…

To get you started with fresh coffee, you firstly need the right equipment. If you are a complete beginner we would highly recommend one of our Coffee Kits which we have put together for ease for our customers. These kits include coffee brewing equipment with a suitable coffee.

Alternatively, you can choose from our top coffee brewing equipment for beginners:

Hario V60

The Hario V60 is a great little device – essentially a coffee dripper. All you do is place it on top of a cup, place a filter paper inside, scoop the coffee in and pour over hot water. You can follow our detailed instructions here.

Melitta 3-Cup Cafetiere

Cafetieres are a great way to get started with brewing fresh coffee. We would highly recommend our Melitta 3-Cup cafetiere – perfect for brewing for one and great for experimenting! Find out more here or browse through our wide range of cafetieres here.

Melitta 3 Cup Cafetiere


Most people can agree that the Aeropress is smart and portable. little device. As it is so diverse and easy to use, there is no questioning why it is such a popular way to make fresh coffee. Find out more here.

Aeropress with 250g coffee

Choosing Your Coffee…

Now for the fun part: choosing from all of our delicious coffees! This is a huge change from instant coffee – where most of them taste the same! Choose from a huge selection a flavours and aromas.

The best way to find a coffee you like is to try and experiment with different ones.

Our taster packs are a perfect way to do that. They each include 4 different coffees.

Below we have also put together three coffees for each of our recommended brewing methods…

Hario V60

Costa Rica Amapola (Medium-Dark): Soft spices and nutty undertones

Ethiopian Natural Sidamo (Medium): Sweet and bright with rich flavour notes of berries 

Guatemala Huehuetenango (Dark): Smooth and creamy with crisp notes of berries and subtle caramel notes


Brazil Yellow Catuai (Dark): Creamy and heavy coffee with a pronounced caramel taste.

Cafe Francais Blend (Dark): A smooth blend of nutty Brazilian and chocolatey Honduras

Colombia Finca Sofia (Medium-Dark): Buttery mouthfeel, sweet acidity with notes of banoffee.


Sumatra Mandheling (Medium-Dark): An exotic cup with herbal, chocolate, and spicy flavours

Colombia Los Cambulos (Dark): Sweet coffee with notes of lemon and almond

Rwanda Inzovu (Medium): Bright and sweet coffee with citrus and apple notes and hints of vanilla.

You can find our FAQs on our website. Feel free to contact us with any queries you might have!